What they were looking for

Sometimes you just meet someone, and you want to work with them. When Sarah told me of her plans to add Finance mentoring to her already successful bookkeeping business, I knew I could build a great brand identity for her. I loved her reasons for starting her new venture; and her passion for mentoring were all positive starting points.

How I helped them

Right from the start of the moodboards, I knew this brand was going to be fab to work on. With reference words like cheerleader and champion, this was going to be a bold brand! The branding for The Business Finance Mentor is a mix of bold type and hand lettering. It has a great submark that really packs a punch, paired with patterns and templates that all push the ideas of growth and thriving.

What the outcomes were

Sarah had big plans for using her branding. Courses, presentations, workbooks, plus all the usual business stationery and social media requirements. Being able to apply the branding to all these marketing opportunities really helps to see the brand come to life.


Fab process of bringing my new business brand to life. Helen got to know me and understand what I was aiming to achieve with bringing the 2 parts of my business together as one.

Presentation Social media Review Workbook Planner

It’s been a great process for me to get fired up and clear on where I am taking my business. Thank you for all the help with getting me started.

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