What they were looking for

Fiona’s existing logo had been professionally designed by a friend, but after moving to a new country and needing to create a new client base; Fiona realised her brand was key to attracting her ideal clients and came to me for a rebrand.

How I helped them

The Physiotherapy and Pilates company has 3 main strands to its business. Pre/Post-natal, General and Children. All were equally important and needed to be evenly represented in her branding. The flowing abstract shapes that make up The Physiotherapy and Pilates company were born. A general form, a pregnant lady, and a child. These figures are shown together as the main logo, but the figures can each stand alone for when Fiona wants to direct her marketing towards a certain group.

What the outcomes were

The Physiotherapy and Pilates company now has a well-developed brand. It is used consistently across all her own social media channels, her website and email marketing. Fiona also regularly collaborates with others in her field and uses her logo well alongside their marketing. During the pandemic, Fiona moved her business focus online. She expanded her services and created new courses, which I created a complimentary logo for. The process of creating an additional logo that blended seamlessly with her current brand was a pleasure for me to do.


I would highly recommend Helen’s services when it comes to rebranding. I had no ideas what I wanted but Helen managed to work with the few ideas I gave her and come out with a fantastic new logo which was exactly what I was looking for. She also designed templates for my social media and as an extra designed a website for me. My business has significantly grown since my rebrand. Helen is very easy to work with but extremely efficient and professional too.

Brochure Business Cards banner Social media Website

Since rebranding I have seen my business and my confidence grow from strength to strength and I attribute this to Helen's fantastic work.

Back To Portfolio